Service Charges - 0844 Numbers

Important Information Service Providers Need To Understand

As of 1st July 2015, organisations that use 0844 numbers have an obligation to display the cost to call these numbers.


Ofcom introduced new measures to simplify call charges for 0844 numbers. These came into force on 1st July 2015 and are intended to promote price transparency for consumers.

The cost of calling any of these numbers will be split into two parts:

  • An access charge: This is what the caller will be charged by their phone company, charged as pence per minute. They will tell consumers how much the access charge will be for calls to service numbers. It will be made clear on bills and when they take out a contract. This is in addition to the below service charge.

  • A service charge: This is the rest of the call charge and Service Providers are obliged to communicate this cost to customers.

The service charge is the part that Service Providers need to communicate to callers.

Further information on these service charges can be found by visiting

What Service Providers Need To Do

Wherever you advertise or promote a 0844 number, your organisation must ensure that the service charge is displayed in a prominent position, and in close proximity to the telephone number. Visit CAP (Committee of Advertising Practice) website for information about the types of marketing materials you will need to update.

The recommended form of wording is:

"Calls cost xp [or xp per minute] plus your phone company's access charge."

Service Charge to callers for calling Snappy0844 ranges (all prices include VAT)

All Snappy0844 Numbers cost 6p per minute, plus the access charge from the caller's phone company.


by barritec